New Video: The Lure Demonstrator. Bringing Fishing Lures to Life

Written By Lure Demo

See your fishing lures come to life like never before.

This full introduction video takes you inside the Lure Demonstrator — the first purpose-built, professional indoor testing and display tank designed to show true, realistic underwater lure action.

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Whether you're a tackle shop, lure manufacturer, designer, or passionate angler, the Lure Demonstrator provides a clear, controlled 360° view of exactly how a lure swims, reacts, and performs in the water.

Perfect for:

·      In-store lure demonstrations

·      Trade shows & dealer events

·      Lure design, testing & prototyping

·      Social media & product content creation

·      Serious anglers wanting to study action up close

What You’ll See in This Video:

·      The problem the Lure Demonstrator solves

·      How the system works (step-by-step)

·      Real underwater lure action

·      Jig, soft plastic, Ned rig, minnow, prawn & ice lure demos

·      LED lighting effects

·      Retail, manufacturer, and angler use cases

About the Lure Demonstrator:

The Lure Demonstrator is a compact, professional indoor lure-testing system designed to replicate vertical fishing action. With a variable-speed motor, 360° viewing angle, and 12-color LED lighting system, it’s the perfect tool for showing, testing, filming, and understanding lure performance. 

No wind. No weather. No guesswork. Just pure underwater action — anytime, anywhere.

Bring Lures to Life.

Lure Demo

Lure Demo designs and produces innovative products that bring fishing lures to life—beginning with the groundbreaking Lure Demonstrator, a professional swim tank built to showcase real lure action.

Beyond product innovation, Lure Demo creates and shares unique, entertaining videos of lures in motion, helping anglers see how they truly perform.

The company partners with fishing tackle retailers to attract more customers and boost in-store sales, and works with lure manufacturers to promote and sell their products across the recreational fishing industry.

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