1. What is the Lure Demonstrator?

The Lure Demonstrator is a compact, professional swim tank that brings fishing lures to life in clear, moving water. It allows you to see the true swimming action of any vertically fished lure—just as it would appear underwater. Whether you’re a tackle shop, lure maker, or passionate angler, it’s the ultimate tool to *see the action, believe the lure,* and showcase performance.

2. Why is it so exciting?

• Solves a Clear Market Problem: Until now, there’s been no effective, portable solution for demonstrating underwater lure action in-store or at events.

• Unique, First-of-Its-Kind Product: The Lure Demonstrator is a purpose-built, original tool for indoor lure testing, showcasing, and promotion.

• Boosts Engagement and Sales: Seeing is believing—when anglers and buyers watch a lure in action, they’re far more likely to buy it.

• Valuable Across the Industry: Useful to manufacturers, retailers, and end users throughout the entire fishing tackle supply chain.

• Compact, Attractive, and Easy to Use: Designed for portability, visual appeal, and everyday practicality.

3. Who is the Lure Demonstrator designed for?

It’s built for anyone who wants to show or study lure action in a realistic, controlled environment:

• Tackle Shops & Retailers: Demonstrate lures in action to attract customers and increase sales.

• Lure Manufacturers & Reps: Test prototypes and display products at trade shows or in promotional videos.

• Anglers & Content Creators: Experiment, film, and understand how your lures perform underwater before hitting the lake.

4. How does it work?

Simply fill the tank with water, attach your lure, and control the movement using the variable speed dial. In seconds, your lure comes to life with smooth, vertical swimming motion visible from every angle—perfect for testing, filming, or demonstration.

Enhance visibility with the 14-color LED light system, allowing you to experiment with lighting effects for greater realism and visual impact.

➡️ [See Setup Steps and Instructions]

5. Why not just test in a lake or pool?

The Lure Demonstrator delivers instant, close-up, and controlled results indoors—no wind, weather, or water clarity issues. You can swim and study your lure anytime, anywhere, and show others exactly how it performs without leaving your shop, studio, or home.

6. What types of lures does it work best with?

It’s designed primarily for lures that are fished vertically using a jigging action such as:

• Soft Plastics: Worms, creatures, frogs, lizards, chunks, crayfish, shrimp, and crab imitations.

• Jigs: Bucktail jigs, jig heads, and skirted jigs.

• Ice Fishing Lures

• Drop Shot Rigs: Ideal for finesse fishing and vertical presentations.

• Many users also experiment with other lure styles, making it a versatile testing and display tool.

7. How portable is it?

The Lure Demonstrator is lightweight, compact, and easy to move, with a small footprint that makes it perfect for shop counters, tabletops, or travel to shows and tournaments.

8. How can it help me sell or promote more lures?

Live demonstration sells! When customers or viewers see a lure’s true swimming action in real water, they instantly understand its value and effectiveness. The Lure Demonstrator grabs attention, builds confidence, and drives purchasing decisions—both in-store and online.

9. Where can I use it?

Use it anywhere indoors—no plumbing or aeration required. Perfect for:

• Tackle shops and retail displays.

• Trade shows and fishing expos.

• Lure workshops and design studios.

• YouTube or social media filming setups.

• Home lure-testing and collection displays — or simply to entertain your kids and cats!

10. Is it easy to set up and operate?

Yes. Just fill with clean water, plug it in, attach a lure, and you’re ready to go.

• Use the variable speed control to fine-tune the jigging motion and speed for each lure type.

• Adjust the line length to position the lure at your desired depth or create pauses in the action.

• Experiment with the LED light settings for different lighting effects.
  Note: Each lure will require slight adjustments to achieve the most realistic action possible.
  
  ➡️ [See Setup Steps and Instructions]

11. Is it easy to maintain?

Yes. Some tips include:

• Replace the water periodically to keep it clean and clear.

• Wipe the inside of the glass tank with mild dish detergent and a soft cloth.

• Keep the interior of the Control Center dry and avoid water contact with electronic components.

• Replace fishing line and the smaller line management accessories (such as line stoppers, bobbin etc..) as needed.

• Replace the small electric motor from time-to-time as needed (the lifespan varies dependent on usage hours).

12. Can I enhance the lure presentation?

Definitely. To make your display more eye-catching:

• Add a layer of fine gravel, sand, or decorative glass pebbles to the tank bottom for a natural look.

• Experiment with different LED light colors to highlight the lure and create dynamic effects.

13. What are the Glass Swim Tank specifications?

• The tank is cylindrical with a 9” (23 cm) base diameter and 12” (30 cm) height.

• The maximum fill line holds 2.5 gallons (9.5 liters) of water, weighing approximately 29 lbs (13 kg).

• Safety Tip: Ensure the surface can support the full weight. The tank is made of tough glass but can break if dropped or mishandled—place it in a stable, secure location.

14. Does the Power Adaptor work in both the USA and Europe?

Yes. The Power Adaptor supports 100–240V AC input and outputs DC 12V, making it compatible with most electrical systems worldwide.

15. What is the Control Center?

The Control Center is an all-in-one acrylic housing unit that encloses the core components. It includes a convenient top-lid opening for quick lure changes and ample side space for branding, labeling, or custom logos.

16. What is the variable speed control used for?

The variable speed control adjusts the jigging (up-and-down) speed to match each lure’s type and weight—allowing you to fine-tune for the most natural swimming action possible.

17. What is the Bobbin used for?

• The Bobbin with the Line Stopper Plug is located at the end of the rotating arm and holds the end of the line. Adjust the line length in the Bobbin to position the lure at the desired depth or/and to create pauses in the action.

• Note: Each lure will require slightly different adjustments, so take time to optimize speed, depth, and lighting to achieve the most realistic possible presentation.

18. How can I order one?

You can order directly through our website or contact us for wholesale and dealer inquiries.

➡️ [Order Your Lure Demonstrator]

19. What is Warranty on the Lure Demonstrator?

Lure Demo LLC warrants The Lure Demonstrator against manufacturing defects, faulty components, and shipping damage for the duration specified below, beginning on the date of purchase.

• Covered Components and Duration

  • Glass Swim Tank — 1-Year Warranty.

  • Control Center (electronic controller) — 1-Year Warranty.

  • Power Adaptor — 1-Year Warranty.

  • LED Light — 1-Year Warranty.

  • Electric Motor — 3-Month Warranty.
    Note: The motor is a workhorse component exposed to moisture and will require periodic replacement. The replacement motors are inexpensive and available directly from Lure Demo.

  • Line Management Components — 3-Month Warranty.
      (Includes Bobbin with Bobbin Post, Line Stopper Plugs, Lure Snap, and Cable Clip)
      Note: These are consumable parts that will naturally wear with use. Replacement parts are available for purchase as a Line Management Kit from Lure Demo.

• Download the full Product Warranty information.

20. What is the Return & Refund Policy?

• Return Eligibility

  - Returns are accepted within 14 days of receiving your order.

  - Products must be unused, undamaged, and in their original packaging to qualify for a full refund.

  - Because of the nature of our product, once the Lure Demonstrator has been opened and submersed in water, it simply cannot be re-sold by us as new.

  Partial Refunds

  - If a product has been opened and used, but remains undamaged and complete, it may be returned within 14 days for a 50% refund.

  Damaged or Defective Items

  - If any component is damaged or defective, we will replace it under the terms of the Product Warranty.

  - Please submit a claim request using the Contact Form with your order number and a photo of the issue before returning the product.

  Return Process

  - To start a return, submit a request using the Contact Form with your order details.

  - Customers are responsible for the cost of return shipping unless the product was defective or incorrect.

21. What is the Privacy Policy and Terms of Service?

• Download the full Store Policies document of Lure Demo LLC, including the Privacy Policy, Return & Refund Policy, and Terms of Service.