About Lure Demo
Lure Demo designs and produces innovative products that bring fishing lures to life—beginning with the groundbreaking Lure Demonstrator, a professional swim tank built to showcase real lure action.
Beyond product innovation, Lure Demo creates and shares unique, entertaining videos of lures in motion, helping anglers see how they truly perform.
The company partners with fishing tackle retailers to attract more customers and boost in-store sales, and works with lure manufacturers to promote and sell their products across the recreational fishing industry.
New Video: Z-Man® TRD CrawZ™
A new test tank demo video featuring the realistic Z-Man® TRD CrawZ™ swimming in the Lure Demonstrator.
New Video: Z-Man® Fuzzy TRD
An underwater demo video featuring the innovative Z-Man® Fuzzy TRD ned-rig swimming in different lighting conditions in the Lure Demonstrator test tank.
New Video: Berkley® Power Minnow
This video showcases the pre-rigged Berkley Powerbait® Power Minnow swimming in the new Lure Demonstrator test tank.
New Video: Mustad Big Eye Bucktail Jig
We just released a new underwater demo video featuring the impressive Mustad Big Eye Bucktail Jig — one of the most effective bucktail jigs on the market.
New Video: Z-MAN PrawnstarZ™
We just released a new underwater demo video featuring the impressive Z-MAN PrawnstarZ™ — one of the most realistic shrimp-imitating soft plastics ever designed
Press Release: Lure Demo Launches Innovative “Lure Demonstrator”
Lure Demo Launches Innovative “Lure Demonstrator” – A Breakthrough Product That Brings Fishing Lures to Life. Charleston, South Carolina — [November 20, 2025]
New Video: The Lure Demonstrator. Bringing Fishing Lures to Life
See your fishing lures come to life like never before.
This full introduction video takes you inside the Lure Demonstrator — the first purpose-built, professional indoor testing and display tank designed to show true, realistic underwater lure action
New Video: Set Up the Lure Demonstrator | Step-by-Step Guide
Welcome to the official Lure Demonstrator video! In this step-by-step guide, you’ll see exactly what’s inside the box, how to assemble your Lure Demonstrator, and how to start showcasing, testing, and filming your favorite lures in a realistic water environment.