About Lure Demo

Lure Demo designs and produces innovative products that bring fishing lures to life—beginning with the groundbreaking Lure Demonstrator, a professional swim tank built to showcase real lure action.

Beyond product innovation, Lure Demo creates and shares unique, entertaining videos of lures in motion, helping anglers see how they truly perform.

The company partners with fishing tackle retailers to attract more customers and boost in-store sales, and works with lure manufacturers to promote and sell their products across the recreational fishing industry.

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New Video: Z-Man® Fuzzy TRD

An underwater demo video featuring the innovative Z-Man® Fuzzy TRD ned-rig swimming in different lighting conditions in the Lure Demonstrator test tank.

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New Video: Z-MAN PrawnstarZ™

We just released a new underwater demo video featuring the impressive Z-MAN PrawnstarZ™ — one of the most realistic shrimp-imitating soft plastics ever designed

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New Video: Set Up the Lure Demonstrator | Step-by-Step Guide

Welcome to the official Lure Demonstrator video! In this step-by-step guide, you’ll see exactly what’s inside the box, how to assemble your Lure Demonstrator, and how to start showcasing, testing, and filming your favorite lures in a realistic water environment. 

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